Week 4 Challenge: The Final Countdown!!!

Create a 30-second advert for your recipe and company.

Now you have your product, done your market research, know who your target market is and now you need to sell it. To do that you need to create a 30 advert to showcase your product.

Can you believe we're onto the final challenge? How thyme has flown! You have all done such an amazing job in the first three challenges. We have been totally blown away, and we're not just saying that we genuinely are so impressed by the levels of enthusiasm shown through the campaign. There are so many great recipes coming in, great market research and insight in the food industry. We have even learned a thing or two ourselves, so thank you! So onto the final challenge - it's time to put all that research, product development and brainstorming to work.

Here are a few pointers this week:

  • This week's challenge is to make and upload a 30 second (give or take a few seconds either side, we won't be too strict) advert to show us your product/recipe. 
  • This ad is to sell your product to us, so we are looking for creativity while giving us information about the product (is it organic? what are the ingredients and what benefits do they have? Is it made by your own fair hands?)
  • Get as creative as you wish; dress up in costumes, sing it, make it a full animation if you have the skills!
  • Include your class hashtag and team number somewhere within the ad (just to help us identify you)
  • Don't worry about making a masterpiece, the majority of the points will be for the content, being creative helps to sell the content, but don't get hung up on the creative and forget about the content. 
  • As always - HAVE FUN! The main aim of #GROW2CEO is to get you guys enthusiastic about food and growing your own, to maybe get you thinking about a career in the food industry but most of all to have fun with creating new recipes, getting your hands dirty growing and being creative. 

What happens after Challenge 4 is over?

We will start judging all the entries from the last few weeks and pick the 5 finalists. We will be using the criteria below to help us pick (it's going to be really tough!)
  • Completed all four challenges successfully
  • Visited and spoke with local food entrepreneurs
  • Demonstrated that they've researched and tested their recipes
  • Shown that they have thought through a marketing plan to sell the product
  • Did they have fun!

There are 3 ways to update us:

Each week we will email you full details of the challenge for the week ahead, students must post their progress to social media (Facebook, Twitter and Instagram) using the class hashtag.. Your class hashtag will have arrived by email shortly after you register. Students must use this hashtag along with #GROW2CEO on Twitter, Instagram and our Facebook page. If they don’t use the class hashtag we won’t know which class you are and you won’t win any prizes!

Points to remember when uploading posts:

Don't forget your class hashtag - if you don't include this we won't know who you are and cant pick you as a weekly winner!
Tag @cullyandsully and @GIYIreland on all your posts so we see them straight away.
Use the #GROW2CEO hashtag or we won't be able to find your posts.

Thanks for all the great updates!

Join GIY

If your class is taking part in Grow 2 CEO or even if you grow at school in another way then you can become part of the GIY family.

There are GIY groups of all shapes and sizes all over the world and by registering your food growing group HERE you are becoming part of that global movement of food growers.

By registering with us then you will automatically get regular updates from GIY and access to lots of growing resources and support for your project. We can connect you to other projects locally and honestly- we might even come and visit ourselves!

Shona is the campaign manager for GROW 2 CEO and is ready to help with any queries or concerns and delighted to hear any news or stories.
Email hershona@giy.ie
Call her: 051 584411

Grow 2 CEO is open to residents of Ireland  - see the terms & conditions here